Tag Archive:
GIS and Non-Profits

What’s GIS Got To Do With The Arts?

Arts institutions, like most nonprofit organizations nationwide, rely on the generosity of their supporters and patrons to maintain their missions, meet their annual goals, expand their programing, or just fund their daily activities.  Facing enormous competition and with limited budgets, marketing and fundraising outreach activities must be calibrated with precision.

The Wilma Theater marketing gap analysis

When we think of marketing, we might think of the colorful and playful Target commercials, or the humorous ones from Progressive Insurance,  or even the tear-jerking ones from Hallmark.   Attracting new patrons, cultivating existing ones, diversifying audiences and programing certainly sound different from selling car insurance, but let’s not be fooled. It takes savvy individuals to get patrons through the doors of arts and culture institutions!

Arts organizations (and non-profits in general) are turning to GIS for the same reasons commercial organizations do – to better understand the geographic distribution and demographic composition of their current support bases and compare them with the total market potential for their programming or services.  What are some of the questions they’re asking?

  • What is the geographic extent of our current patron/ member base and how far are our services reaching?
  • What are the communities that match our patron base’s demographic characteristics that we are not targeting? (Read The Wilma Theater marketing gap analysis).
  • What are our constituents’ demographic characteristics and how do they compare with regional demographics?
  • How far do our patrons have to travel to reach us?  What are the most time-efficient routes?  What are some of the venues along the way that we could make deals with or sell ad placements to, like restaurants or cafes?
  • What is the correlation between the demographics of patrons from show/ exhibit A and from show/ exhibit B, and how do their geographic distributions compare?
  • In what legislative districts do our patrons live?

L.A. Stage Alliance arts census market penetration analysis performed for TRG Arts

Clearly, these questions do not pertain to arts and culture institutions only.  Spatial analyses can foster decision-making processes and reveal trends and issues, as well as provide stronger cases for support.  Our team of GIS Analysts, Tamara Manik-Perlman, Dana Bauer — and joining them in June, Daniel McGlone — have worked on multiple spatial analysis projects for a range of different nonprofit organizations including: Common Cause NY, the Delaware Valley Association for the Education of Young Children, Germantown Friends School, the Pennsylvania Horticultural Society, and the Sustainable Business Network, among many others.

What are your geographic questions? Let us know. We can probably help you find the answers.

 

TechSoup Partnership: Free Cicero API Credits for Nonprofits

If you work for a nonprofit and you are reading this, you will (we hope) be thrilled to learn that we have just partnered with TechSoup Global – a nonprofit organization dedicated to making technology and technology education available and affordable to other nonprofits worldwide.  We are launching a new Cicero API account offering through the TechSoup’s product donation program, which provides access to 450+ product donations to nonprofits and libraries from more than 40 donor partners, including Microsoft, Esri, Adobe, Intuit and Blackbaud.  Cicero is the first API TechSoup is making available through this program.  For more info, visit: http://azavea.com/techsoupcicero.

The new Cicero API account offering provides nonprofits with 5,000 free credits to be used for any of Cicero API’s address-based district matching or elected official data lookup web services.  Nonprofits can request a donation of Cicero a basic administrative fee of $25.  Each batch of credits is good for one year from date of purchase.  If the organization uses all 5,000 credits before they are eligible for another account through TechSoup, they can purchase additional credits directly from Azavea for the reduced nonprofit rate.

“We couldn’t be more proud to become a TechSoup Global partner, alongside Esri and other prestigious civic-minded companies.  This partnership aligns with Azavea’s mission to apply geographic data and software to promote more dynamic and sustainable communities.  Our B Corporation status is part of this commitment, and our partnership with TechSoup to provide free access to the Cicero API builds on this foundation,” says Robert Cheetham, President and CEO of Azavea.

As a reminder, the Cicero API not only provides easy access to address-based district matching but also to maps of each legislative district, contact information for local, state, and national elected officials in the United States and data for legislative officials and election events around the world.  The service includes coverage in the United States, Canada, Australia, New Zealand, England, Scotland, Wales, and Northern Ireland.  The Cicero team of GIS Analysts and political data researchers continue to add foreign legislatures to the data collection based on client requests.  The database also includes district matching for U.S. police districts, school districts, and watersheds.  All told, the Cicero system now holds over 10,000 legislative boundaries and information on nearly 13,000 elected officials.  The API currently provides data to public and private web applications for newspapers, election watchdog groups, philanthropic foundations, unions, arts organizations and private commercial firms.  Azavea also operates an off-line batch service for organizations that have ad hoc district-matching needs.

For more information about the Cicero API and Azavea’s other political, advocacy, redistricting or elections projects, contact Project Manager Abby Fretz at 215-701-7503 or via email at afretz@azavea.com.

And if you don’t already know what TechSoup could do for your nonprofit, check http://home.techsoup.org/ and take their Check Program Eligibility Quiz!  TechSoup provides other nonprofits and libraries with technology information and products that empower them to fulfill their missions and serve their communities.

All products are available for small administration fees to qualified organizations.  Learning resources, including articles, blogs, webinars, and forums on nonprofit-specific topics led by expert hosts are all free.

‘Cicero Free’ Account: Match Constituents to Elected Officials. For Free!

cicero_smCicero, our legislative district matching and elected official lookup web service API now provides a truly valuable offer, especially for clients on a budget: a FREE subscription plan.  The Cicero Free account offers users up to 1,000 credits each month which can be used toward any coordinate-based legislative district matching, elected official data lookups and/or map web service requests.  Why use the Cicero Free account?  For instance, your organization might need to feed your website or online application with legislative data or match an online database of member addresses to their elected officials.  Now you can do it through the Cicero API free of charge, and carry out your political advocacy work stress-free.

The Cicero API currently provides legislative district matching and elected official data to public and private web applications for newspapers, election watchdog groups, philanthropic foundations, unions, arts organizations and commercial firms.  An example of an application powered by a Cicero Free account is ‘Our Philadelphia’, a new website built by Common Cause Pennsylvania. The site tracks campaigns contributions in Pennsylvania and will also soon focus on redistricting reform for Philadelphia and the state, tracking the influence of lobbyists, and promoting higher ethical standards for public officials.

Powered by CiceroSubscribers to the Cicero Free account are only required to post a ‘powered by Cicero’ logo on their public-facing website, and be able to make legislative district matching requests to the Cicero API by passing already geocoded address coordinate (latitude/longitude) points to the Cicero API.  Details about the Cicero Free plan are available here.

Stay tuned for more exciting Cicero developments….

Thanks to TechSoup and ESRI, Non-Profits Win Big… and We Can Help Reach Their Goals

"The list of possibilities is endless ... that's why we're excited to do what we do!"

We were recently pleased to learn that ESRI and TechSoup have teamed up to provide low-cost GIS software and training to non-profit organizations. Through the program, non-profits and libraries can purchase an ArcView license, an eight-module online training course, and two GIS text books for $175 (the normal price for a license of ESRI’s ArcView is $1,500).

There are very few restrictions in getting the software:

  • Organizations are only allowed one license request within a fiscal year (July 1 to June 30)
  • You must be a 501(c)(3) designated organization
  • Libraries that are not 501(c)(3) designated must be listed in the Institute of Museum and Library Services database
  • Organizations must be willing to provide information to ESRI in order to create case studies or write testimonials about the donation program and how it helped your organization

It will probably come as no surprise to you to learn that we, here at Azavea, think that GIS is a pretty powerful tool. Low cost access to GIS software offers nonprofits tremendous potential for all types of applications, ranging from mapping project locations to complex analysis for targeting new service areas. Our commitment to assisting non-profit and academic organizations has led us to work on some unbelievavbly interesting and intellectually stimulating projects. We believe that GIS can assist organizations make more informed business decisions and improve business practices, such as mapping the location of service recipients to better understand coverage areas (MANNA), promoting economic development through maps highlighting recent and planned development activity (Avenue of the Arts), creating economic potential maps showing the buying power of a target community (Social Compact), or analyzing the geographic distributions of supporters to identify potential gaps and untapped markets for future outreach efforts (Wilma Theater). The list of possibilities is endless … that’s why we’re excited to do what we do!

We see this new offering from TechSoup and ESRI as an exciting opportunity for terrific organizations to access new tools that can enhance their capacities and help them achieve their missions.

The Geography of Democracy: Azavea Brings the Power of GIS to the Elections Arena

"Our mission is grand: Put the power of GIS and mapping into the hands of voters, grassroots campaign workers, and watchdog organizations. "

Map displaying ‘likely’ and ‘super’ voters by division.

Here at Azavea we’ve been talking about CNN’s Magic Wall, a tour de force in election information visualization. With nerdy glee, correspondent John King brings to viewers the spatial drama of the presidential race, sweeping his hands across the Magic Wall (an oversized monitor powered by dozens of live data feeds) to highlight swing states, break down demographic data, and tabulate possible combinations of electoral votes.

For the past few years, we’ve been hard at work developing our own election tools and services, albeit on a smaller scale and with a focus on state and local elections. But our mission is grand: put the power of GIS and mapping into the hands of voters, grassroots campaign workers, and watchdog organizations.


Map displaying dispersment of campaign contribution sources to a state legislator.

Cicero , Azavea’s legislative district boundary and elected official web API, is a field guide to the geography of democracy. Cicero connects citizens to their local, state, and national representatives by tapping into a massive database of voting district maps and information about politicians, legislative bodies, and election events. The Cicero database has launched dozens of projects designed to help voters understand our current political landscape, including a study of gerrymandering in the United States, an analysis of in-district vs. out-of-district campaign donations, an election day lookup tool that provides users with constantly updated vote tallys, and Comcast’s Your Local Politics website.

To help grassroots campaigns hit the ground running, we’ve developed tools to quickly generate hundreds of canvassing maps that pinpoint likely voters and supervoters in each precinct. We’ve used our DecisionTree web-based geographic planning and prioritization tool to build a prototype Elections and Advocacy application to enable campaigns to prioritize canvassing and get-out-the-vote (GOTV) efforts based on a selection of over 30 weighted electoral indicators including voting history, demographic data, and civic participation.


Map of election-day incidents that occurred in Philadelphia during the April 2008 primaries.

This November, we will continue to work with the Committee of Seventy, one of the oldest non-partisan political watchdog groups in the U.S., tracking election-day incidents – everything from voter intimidation to faulty equipment – at polling places throughout Philadelphia County. We launched this project last year during the mayoral race using PDF maps that were updated throughout the day. This year we built a real-time interactive web application that displays maps of election incidents as they are reported on screens at Committee of Seventy headquarters – our own version of a magic wall, if you will.

Online Real-Time Election Incident Mapping: When, Where, What, How … Instantaneously

"They hoped that a web-based mapping application would enable closer to real-time analysis and enable volunteers to access incident information from the field."

Committee of Seventy’s Election Oversight Program. This April, Pennsylvania’s unusually hotly-contested presidential primary provided a backdrop for a new and improved incident mapping project – this time moved from the desktop to the web.

With the expectation of higher-than-usual voter turnout and a large number of newly registered voters, Committee of Seventy and the Lawyers’ Committee for Civil Rights Under Law anticipated a busy day in their hotline command center. While the desktop-created maps Azavea prepared in November were very helpful, they had limited utility on the ground, as incidents were unfolding. They hoped that a web-based mapping application would enable closer to real-time analysis and enable volunteers to access incident information from the field.

With funding from the William Penn Foundation, the Committee of Seventy and Azavea were able to design and build a proof-of-concept application to address some of the basic needs of the Election Oversight Program. Using a mix of open source software tools including Google Maps, Open Layers, GeoServer and PostGIS (read the article on PostGIS below), we built an application that enabled rapid data entry as incident information was received and easy search by incident types. Without time to build the full functionality we’d eventually like to see in this application, we continued to use the ArcView-based system to create aggregated maps showing the number of incidents in each ward, State House, and State Senate District.

April 22nd was a busy day for volunteers and Azavea staff at the command center, with well over 400 incidents reported (more than three times the calls fielded during last November’s general election). Interspersed among calls to inquire about polling place locations were numerous complaints of missing registrations and registrations mysteriously showing a new party affiliation, people unable to vote because someone else had already voted in their name, and a few voters who felt intimidated by poll workers or campaign volunteers. With the website projected on the command center wall, each new incident added a little color and another interesting bit of information illustrating Philadelphia’s primary election.

Azavea and PALINET Put GIS on the Map of PALINET’s Members

"Many of our non-profit and academic clients have approached us with complex problems, stimulating community-focused questions, and technical puzzles our developers have relished cracking."

With more than 30 non-profit and academic clients, and numerous pro bono projects involving non-profits, we like to think our services serve worthy causes throughout the country. From web-based applications enabling the display and the analysis of data as varied as neighborhood, state or national demographics, poverty, crime, child care, health, food and shelter, natural and cultural resources, to web services tracking voters’ contributions, Azavea has a strong background supporting non-profit organizations.

After attending the NTEN conference last April, I had claimed in a previous article “the non-profit community is vibrant, sophisticated and mighty inspiring.” I stand by my opinion today and look forward to attending the next NTEN conference in New Orleans in March. Many of our non-profit and academic clients have approached us with complex problems, stimulating community-focused questions, and technical puzzles our developers have relished cracking.


We recently got involved with PALINET and decided to join their Business Partner program. PALINET is a leader in digitization initiatives and has been serving more than 600 member libraries, information centers, museums, and archives throughout the Northeast corridor since 1936. Through their Business Partnership program, PALINET selects partners they believe will bring value to their extensive array of membership programs, workshops, and services. PALINET believes Azavea’s GIS expertise can be applied to numerous projects led by libraries, museums, and archives alike.

The partnership with Azavea will benefit PALINET members with preferred rates on Sajara®, our geographic digital asset management software operating the award-winning historical photograph archive, PhillyHistory.org, as well as many of our software customization and development services. For more information about our PALINET Business Partnership or Sajara, don’t hesitate to contact me.

Azavea will be presenting Sajara at several conferences in the next few months including:

NTEN Conference – Science Fair, New Orleans, LA, March 19, Booth # 32

Museums and the Web Expo 2008 in Montreal, Canada, April 8-12, Booth #28;

American Association of Museums Annual Meeting and Expo in Denver, CO, April 27-May 1, Booth #207.

Election Day Incident Mapping with Committee of Seventy: From the Innocuous to the Bizarre …

"... these reports and their accompanying maps help to paint a picture of just what occurs on Election Day, and exactly what issues and geographic locations need the most attention from voting officials."

Imagine. You are about to vote, someone approaches you and gives you a piece of their mind about whom they think you should vote for. Or, even more sordid…. some thugs walk up to you and “encourage” you to depart your polling station. Believe it or not, incidents like these do happen. That is why for several decades, Committee of Seventy, a Philadelphia-based, non-partisan elections watchdog group has focused on monitoring Election Day activities in Philadelphia to ensure that all citizens are able to exercise their right to vote.

On Election Day, Committee of Seventy works with the Lawyers’ Committee for Civil Rights Under Law to coordinate the Election Oversight Program, whereby election irregularities are monitored and registered through the combined efforts of volunteers and staff at a command center in parallel with teams of lawyers and volunteers deployed throughout the city. In the command center, team leaders field calls from voters, polling officials, as well as volunteers reporting election irregularities, then immediately coordinate with their teams at these locations to respond accordingly. During Philadelphia’s 2007 general election on November 6, Committee of Seventy turned to Azavea to help geographically record, map, and geo-analyze these incidents.



Maps showing concentration of election day incidents by ward.

The primary challenge of incorporating GIS into this endeavor was to create a system that would enable both quick recording of incidents and rapid map generation throughout the day. The catch was that a variety of maps was needed, including not just point maps showing individual incidents, but also aggregations by larger political boundaries indicating both relative numbers of incidents and proportions of different types of incidents.

Using ArcView 9.2, and taking advantage of ModelBuilder technology, Azavea volunteered to create a series of models that automatically performed the aggregations, some requiring as many as 35 tasks. These models were designed to take the incident point data and create choropleth maps at the ward, council district, and division levels with each map showing the aggregated number of incidents in each area, color-coded by types of incidents.

The incident maps proved helpful in several aspects of the Election Oversight Program. Committee of Seventy was able to identify problem trends citywide, ward-wide or district-wide and quickly respond to them. The information was compiled and continously analyzed so that they could stay on top of what was going on throughout Election Day.
With few hotly contested races in this election, Committee of Seventy wasn’t expecting a large number of incidents, but despite the relatively low turnout of an off-year election, 139 incidents were reported. Incidents ranged from the expected and relatively innocuous, such as voters unsure of where their polling places were, to troubling and bizarre, such as questionable behaviors by polling officials, rumors of thugs hired to intimidate voters and, the strangest of all: a local committeeman sitting in a van passing out alcohol and suspected by some to have a gun.

Though the mere report of an incident is no guarantee that it actually happened, or that it happened in quite the way described by the caller, these reports and their accompanying maps help to paint a picture of just what occurs on Election Day, and exactly what issues and geographic locations need the most attention from voting officials.

Jonathan David, Committee of Seventy’s Election Program Coordinator, noted that the maps were particularly important to “management staff and senior-level volunteers who needed to understand problematic trends – as they developed – so teams could respond quickly.” This trial run has been a success, leading Committee of Seventy and Azavea to use this experience to plan a more automated, web-based application that they hope to deploy for the 2008 presidential primaries and elections.

To read Committee of Seventy’s post election reports (including the election incident maps Azavea created) visit http://www.seventy.org/hot-topics/-2007-election-information/november-2007-post-election-report/.

2007 Nonprofit Technology Conference

"The nonprofit community is vibrant, sophisticated and mighty inspiring..."

The Nonprofit community is vibrant, sophisticated and mighty inspiring…

We experienced this first-hand at the NTEN (Nonprofit Technology Network) Conference in Washington, D.C in April. When one of our colleagues told us about this conference, we did not quite know what to expect but decided we would give it try. What a treat this was!

We met people involved in environmental issues, political advocacy, arts advocacy, micro-philanthropy, social mapping, youth issues, health and human services solutions, gays and lesbians’ rights, women’s rights, micro loans in India, Kung Fu and Lion Dance (yes! Indeed), workforce philanthropy, neighborhood revitalization, citizens’ rights, digital storytelling initiatives … and the list goes on.

I think that people sometimes assume that nonprofits don’t use or might not understand how to implement advanced technology in their daily activities. However, we attended workshops on API’s, Open Source CMSs, Mashups, Video Blogging, Online Advocacy Strategies, Online Donation Tools, Email Deliverance Options, E-Newsletters, Viral Marketing, and heard how some innovative uses of Flickr, mobile technology, online social networks, and YouTube can bring communities and organizations’ constituencies together. We met numerous people who knew about GIS and understood the applications and significance of spatial analyses is to support their decision-making processes.

NTEN claims that their “goal is to enable [their] members to do their jobs better, and to help their organizations strategically use technology so that they, in turn, will make the world a better, just, and equitable place.” After attending their conference, there is no doubt in our minds that their members are subscribing to and embracing this statement.

Nourishing MANNA

"These[Azavea-created] maps serve as a visual tool for MANNA to demonstrate the extent of their services and impact on the Greater Philadelphia Region."

Azavea is committed to working on socially redeeming projects that ask intriguing social questions. As part of this commitment, Azavea employees are able to spend their personal research time (approximately 10% of their time) on pro bono projects. Through these projects, we strengthen our ties to the community and share our geographic analytical expertise with new audiences. One of our recent pro bono projects involved cartographic representation of the reach and services of local nonprofit, MANNA.

Founded in January 1990 by members of the First Presbyterian Church, MANNA is the only non-profit, non-sectarian organization in Philadelphia, which provides freshly cooked, home-delivered meals prepared exclusively for the nutritional needs of people living with HIV/AIDS and has recently expanded their services to homebound people living with cancer. MANNA delivers more than 2,000 meals each day to clients living in Chester, Delaware, Montgomery, and Philadelphia counties as well as the New Jersey counties of Burlington, Camden, Gloucester, Salem, and Delaware’s New Castle County. Azavea used MANNA’s database of customers, volunteers and supporters to create a series of maps highlighting the number of meals they serve, the number of people they assist and the geographic range of their services. These maps serve as a visual tool for MANNA to demonstrate the extent of their services and impact on the Greater Philadelphia region. Initially they were used to show volunteers and supporters the immense reach of the organization, but they have also been used in grant applications and public presentations.

Mapping The Wilma Theater


Photo by George Golem.

In Philadelphias vibrant cultural landscape, theaters and other arts organizations must work hard to cultivate new audiences while delivering excellent shows and experiences for all of their patrons. The Wilma Theater recently undertook a strategic analysis of its core audiences, including a geographic study carried out by Azavea. The study used the locations of existing Wilma patrons to identify untapped markets of theater-goers. Utilizing geographic data provided by the theater and specific census variables such as per capita income, household income, number of gay/lesbian couples, percent college educated, average family size, people per square mile, median age, and average household size, Azavea determined areas of Wilma high-density neighborhoods, and used this information to describe a “typical” Wilma neighborhood. We then identified other areas in the Southeastern Pennsylvania region with similar populations and compared the two maps, highlighting the most promising areas for increased attendance of the theater.

For more information see the Spring issue of this years Arts and Culture Advocate, a publication of the Greater Philadelphia Cultural Alliance, in which this study was featured.

This project was performed as part of our internal research and development program. Azavea employees spend 10% of their time each month on personal research or pro bono projects, of which this analysis is just one example.

Cicero

The past ten years have seen an unprecedented increase in the number of non-governmental organizations that specialize in providing communities with a voice in local politics. Non-profits embark on a variety of campaigns that seek to give their members and the public information about local elected officials and a way to voice their opinions. Several of these organizations have realized that their correspondence campaigns lack effectiveness because the recipients do not know exactly which local elected official they should be contacting.

Upon the realization that the core concerns of these issues lie in geography, several non-profits turned to Azavea in search of a solution. In response, we are proud to present a new web service aimed at bridging the gap between political advocacy and local government. We call it Cicero, in honor of the legendary Roman orator of the 1st century BC. Cicero uses a “geocoding” service to reference an address in more than 30 cities nationwide, providing the inquiring user with pertinent information on who their local elected official is and how they might be in contact with him or her. We continue to add new cities every week. We invite you to check out Cicero for yourself at http://www.azavea.com/cicero.