Have you ever wondered about the buying patterns, lifestyles, demographic profiles of your customers or target audience? Azavea has recently released a new business reporting system called Azavea Business Metrics (ABM). The ABM website was created in partnership with GIS software industry leader (and Azavea business partner), ESRI to bring you access to their vast collection of demographic, business and location-specific data. Users can log in to the site, enter location information on the target market of their choice and order a wide variety of customized reports and maps (via annual subscription or purchase of individual reports) specific to their designated area.

Sample Demographic Market and Graphic Profiles

Azavea Business Metrics can assist companies, organizations or individuals in finding the optimal property or site for their business, display spending trends on targeted demographical groups, plan a targeted marketing campaign using demographic information, understand consumer expenditures and lifestyles for a specific location, or reveal untapped markets. Whether you are an aspiring restauranteur, retailer, gallery or theater, ABM offers a cost effective way to get access to market data, demographics and business activity reporting.

Our experience working with non-profit organizations has shown us that a lot of organizations have savvy marketing people on their staff. Unfortunately because of budget restraints, they cannot afford to conduct market analyses. An inexpensive alternative to conducting extensive market research (individual reports start at just $35 dollars), ABM enables non-profit organizations, small and growing businesses, or anyone with a limited research budget to access accurate, up-to-date information on the target markets most valuable to them.

Azavea Business Metrics can also be used by real estate developers, neighborhood associations, economic development planners, retail professionals and investors. Check out several sample reports here.