
We have joined over 280 other leading companies who are setting a new corporate standard for social and environmental performance, by becoming a Certified B Corporation, a.k.a B Corp.
What is this? The B Lab organization was created to promote the designation of a new corporate form, the “B Corporation”. Under current IRS regulations, there are several types of private for-profit businesses including C Corporations, S Corporations, LLC’s, LLP’s, partnerships and sole proprietors. B Corporations are a new type of for-profit companies that use the power of businesses operating in a market-based economy to solve social and ecosystem problems, while committing to creating benefit for all stakeholders, not just shareholders. B Lab is working with state legislatures to try to have the B Corporation status added as a new corporate form.
To become certified, B Corporations must meet comprehensive and transparent social and environmental performance standards, and amend their corporate by-laws to incorporate the interests of employees, community, and the environment. They also agree to undergo an audit of their business practices once every 2 years to ensure that their business practices continue to align with the B Corporation’s principles.
You might now wonder why Azavea would qualify. While terms such as ‘Corporate Social Responsibility (CSR)’, ‘conscious capitalism’ and ‘sustainable development’ are increasingly being used to describe the behavior of for-profit corporations, whether or not we live up to those aspirations boils down to the choices we make as businesses and the values we actually apply in our day-to-day operations. The B Corporation status emphasizes the triple bottom line of social responsibility, sustainability and profitability (people, planet, profit). At Azavea, many of our business decisions stem from these three principles.
We were founded in 2000 with the vision to build innovative location-based web and mobile solutions and perform spatial analysis for clients committed to making positive and enduring impacts in the communities they serve. We have worked with numerous non-profit, academic and government clients to answer complex geospatial questions in a wide variety of domains including natural resource planning, neighborhood revitalization, economic development, crime analysis, real estate property analysis, redistricting, political advocacy, and cultural resources.
Our 10% personal research and pro bono programs have enabled staff members to spend some time working on projects that are not focused on the immediate needs of a particular client, while at the same time enabling the company to expand its skill sets and broaden its business opportunities in areas and domains not explored before. These programs have been at the source of projects such as Walkshed (to calculate and map walkability), BusMinder (a real-time bus notification application), a white paper on Gerrymandering, geographic service maps for MANNA, and the Haitian Earthquake Registry, to name a few.
The same service-oriented attitude extends to Azavea’s commitment to redistributing a minimum of 2% of our annual profits to charitable organizations selected by staff through the company’s “Time to Give Back” program.
We also try to treat our staff as if they were family members. In addition to our nifty benefit package, we also believe in financial and corporate transparency and hold at least two meetings per year to report on company performance.
But we’re not resting on our laurels! In addition to the business benefits, the B Lab also highlighted some areas where we can improve. Here are some of the ideas:
- Establish a Board of Advisers made up people independent of the company
- Give customers representation on a Board of Advisers
- Develop an environmental policy
- Conduct environmental review / audit and share with staff and customers
- Measure our annual energy consumption and use it to develop metrics by which we can reduce it
We are proud of our new corporate status and look forward to implementing some of the above ideas in our business practices.