Articles by
Rachel Cheetham-Richard

TEDx Philly: We Were There and Loved It

Early November, Philadelphia welcomed one of the most anticipated events of the year: TEDx Philly.

TEDx events are independently organized TED events.  They are held all over the globe and bring together some of the most thought-provoking speakers from three worlds: Technology, Entertainment, Design.

On November 8, TEDx Philly brought to its stage engaging speakers, performers and artists who explored The City, as this year’s theme.  Through their talks and performances,  600 audience members were challenged to question and examine some of the greatest challenges, innovations and realities that shape our cities — most importantly, our city.

The day-long event was organized in four sessions: Engage, Transform, Converge, Reveal.   While all speakers and performers were truly engaging, a few stuck with me. Jeffery Brenner, a physician in Camden, NJ, painted a devastating picture of the U.S. healthcare system, but told us about his hopeful efforts to reduce costs and increase the efficiency of care in his city.  Keya Dannenbaum, founder of ElectNext, reminded us that voting to get our interests properly represented does not have to be a guessing game.  Spoken-Word poets from the Philly Youth Poetry Movement made us laugh out loud with their wits and word-plays, while demonstrating that education, critical-thinking skills, and self-esteem don’t only happen in the classroom.  Our friend and colleague Amy Hillier, a professor of social work at the University of Pennsylvania, explored how our geographic location affects the quality of our health, especially in terms of obesity issues.  Janet Echelman’s magnificent  fishing net urban sculptures made us dream while she and Susan Weiler, partner at the Philly-based landscape architecture firm OLIN, discussed a ground-breaking project that will re-shape the current unwelcoming Dilworth Plaza into a more inviting and artistically playful environment.

Throughout, TEDx Philly was a resounding success.  We were glad to attend, but most importantly, we were proud to have our own Abby Fretz and Tamara Manik-Perlman as part of the volunteer organizers, along with Roz Duffy and former Azavean Reed Lauber!

Yeah! for History and GIS: PhillyHistory Receives a 2011 Award of Merit

We’re excited to announce that the Philadelphia Department of Records has been awarded a 2011 Award of Merit from the American Association for State and Local History (AASLH) for their PhillyHistory.org project.

Now in its 66th year, the Leadership in History Awards from AASLH are awarded annually for projects that demonstrate excellence in the collection, preservation, and interpretation of state and local history.

Have you ever wondered what your neighborhood or your house looked like 50 or 70 years go?  The photographs and maps on PhillyHistory.org enable you to discover more about the history of Philadelphia and its many neighborhoods and communities.  Take a stroll down memory lane at: http://www.phillyhistory.org/

If You Believe in What We Stand For, Let the World Know!

Guess what? We made it into the Businessweek’s Most Promising Social Entrepreneurs 2011 finalists list!

This is pretty cool, and we are totally excited, but this isn’t just a listing in a magazine – there is a way for you to get involved as well! Businessweek is asking readers to pick their favorite choice.  So if you like what we do and what we stand for, let them know.  You can cast your vote on slide #27.  No login is necessary.  Your vote is just one click away.  Thank you!

What’s GIS Got To Do With The Arts?

Arts institutions, like most nonprofit organizations nationwide, rely on the generosity of their supporters and patrons to maintain their missions, meet their annual goals, expand their programing, or just fund their daily activities.  Facing enormous competition and with limited budgets, marketing and fundraising outreach activities must be calibrated with precision.

The Wilma Theater marketing gap analysis

When we think of marketing, we might think of the colorful and playful Target commercials, or the humorous ones from Progressive Insurance,  or even the tear-jerking ones from Hallmark.   Attracting new patrons, cultivating existing ones, diversifying audiences and programing certainly sound different from selling car insurance, but let’s not be fooled. It takes savvy individuals to get patrons through the doors of arts and culture institutions!

Arts organizations (and non-profits in general) are turning to GIS for the same reasons commercial organizations do – to better understand the geographic distribution and demographic composition of their current support bases and compare them with the total market potential for their programming or services.  What are some of the questions they’re asking?

  • What is the geographic extent of our current patron/ member base and how far are our services reaching?
  • What are the communities that match our patron base’s demographic characteristics that we are not targeting? (Read The Wilma Theater marketing gap analysis).
  • What are our constituents’ demographic characteristics and how do they compare with regional demographics?
  • How far do our patrons have to travel to reach us?  What are the most time-efficient routes?  What are some of the venues along the way that we could make deals with or sell ad placements to, like restaurants or cafes?
  • What is the correlation between the demographics of patrons from show/ exhibit A and from show/ exhibit B, and how do their geographic distributions compare?
  • In what legislative districts do our patrons live?

L.A. Stage Alliance arts census market penetration analysis performed for TRG Arts

Clearly, these questions do not pertain to arts and culture institutions only.  Spatial analyses can foster decision-making processes and reveal trends and issues, as well as provide stronger cases for support.  Our team of GIS Analysts, Tamara Manik-Perlman, Dana Bauer — and joining them in June, Daniel McGlone — have worked on multiple spatial analysis projects for a range of different nonprofit organizations including: Common Cause NY, the Delaware Valley Association for the Education of Young Children, Germantown Friends School, the Pennsylvania Horticultural Society, and the Sustainable Business Network, among many others.

What are your geographic questions? Let us know. We can probably help you find the answers.

 

Azavea in the News

All news is good news, but we had more than our share of the spotlight in April and May!

Drew Griffin of CNN and his crew paid us a visit to interview Robert Cheetham, Abby Fretz and our development team about our work on redistricting and District Builder, the open source web-based redistricting application we built in collaboration with George Mason University’s Public Mapping Project.

That same week, we participated in several events organized by Technically Philly as part of Philly Tech Week. Tamara Manik-Perlman was our ambassador for the launch of OpenDataPhilly.org, a first-of-a-kind catalog of Philly-centric datasets, while Deb Boyer announced the rollout of PhillyTreeMap, a citizen-driven application for the inventory of Philadelphia’s urban forest based on the OpenTreeMap framework.  Tamara was interviewed by WHYY‘s Shai Ben-Yaacov and the project received accolades from NewsWorks.

Meanwhile, intrigued by our use of Animoto, an easy-to-use video slideshow product, the company contacted Jeremy Heffner to understand how we had been using their software for our marketing purposes, which ended up as a “Business Spotlight” on their website.

And in May, Technically Philly was in our office to interview Deb, Robert and Tamara after the publication of our white paper on  “Implementing Mobile Augmented reality Technology for Viewing Historic Images” (download here at the bottom of the page).

How do we keep track of everything that’s happening in the office, you might ask?  Jeremy and Brian Jacobs have been experimenting with an internal company dashboard that lists our company’s metrics as varied as web traffic on all of our web domains, our tweets, blogs and google alerts, conference room schedules. Most recently, we’ve even beta tested their map widget with our CiceroAPI‘s calls. Very handy to visualize where Cicero’s users are the most active nationwide!





What’s in the Works? Web-based Modeling So Fast, You’d Think You’re Playing a Video Game

Most contemporary work in GIS involves one or more of three major types of activity: a) database development; b) spatial analysis and map production; and c) web-based map display.  Applications of GIS analysis technology are enormously diverse:  land planning, climate change modeling, assessing the impact of sea level rise, natural hazard risk assessment, military scenario planning, cell phone tower placement, and business siting, and many more.  Currently, these applications, which involve large amounts of geographic data-processing are usually tied to desktop workstations because of the significant amount of time, memory, and processing power required to execute the operations.

As computing power continues to grow, Azavea has become increasingly committed to making substantial improvements in the performance of GIS data computation (sometimes referred to as “geoprocessing”) over the web.  Ultimately, what we are seeking to make possible web-based GIS modeling that are so fast that you might think you’re playing a video game.  That’s no small endeavor, but the possibilities are mind-blowing.  Thanks to a National Science Foundation grant in 2010, we made significant progress on testing the feasibility of using graphics processing units (GPUs) to do just that.  If you’re interested in how we can hijack GPUs for GIS, check out our blog series on the research.

In that context, we have been working on some really exciting projects that are all, in one way or another, pushing the boundaries of geographic data-processing over the web.  We will describe them in more detail in upcoming newsletters, but in the meantime, we thought we would give you a sneak peek.

Model My Watershed

WikiWatershed – Model My Watershed
WikiWatershed, a project of the Stroud Water Research Center,  is a suite of web-based tools to assist the public in managing water resources.  When launched, it will enable students and the public to share geographically-tagged data, photos, videos, comments, educational curricula, simulation models and other tools on streams and rivers.   Model My Watershed is the first component of the WikiWatershed project and will be a web-based stormwater modeling tool targeted at students.  This game-like simulaton will enable students to modify underlying environmental conditions and simulate how these changes to the ecosystem affect the hydrologic cycle in their local watersheds.  We will use the latest version of Azavea’s DecisionTree geoprocessing framework to provide high performance, scalable modeling capabilities.

Equity and Government Accountability and Performance (EGAP) application
EGAP, developed for OMB Watch, an advocacy organization focused on federal spending oversight, aims to enable policy decision-makers and the public to visualize the relationship between federal spending and economic need.  The application will enable users to select and weight a variety of population characteristics to display in real-time how their personal definition of need relates to federal spending.  Data can be visualized on an interactive map at the level of states, counties or Congressional districts.  The project brings together Azavea’s DecisionTree geoprocessing framework with ArcGIS Server and the Esri Flex API to create an attractive and responsive user experience.

EGAP

District Builder
Azavea has been working with Dr. Michael P. McDonald (Associate Professor at George Mason University) and Dr. Micah Altman (Senior Research Scientist at Harvard and Non Resident Senior Fellow at the Brookings Institution) to create District Builder as an open source, web-based redistricting application designed to give the public access to online redistricting tools.  Part of the Public Mapping Project, District Builder is designed to enable greater public participation where redistricting authorities solicit public input or for open government advocacy groups to enable the public to generate redistricting plans for their state and localities.  Through a set of map tools, users can select various types of geographies such as blocks, tracts, or counties and assign them to districts.  As districts are edited, users can view demographic information, population count and other statistics in real time.  Read more about District Builder and watch a demo. Oh! and we’re building a local version of the software, so stay tuned!

Code for America DataCamp in Our Office on February 25

Members of the inaugural class of Code for America fellows are visiting their respective cities during February to learn more from citizens and government officials about how their work over the ensuing year can be best applied to solving real-world problems.  In addition to having one of our own colleagues, Aaron Ogle, participating in CfA, Azavea will host the last of four “hack-a-thons” in our office this Friday (Feb 25), 10am – 6pm.  This final event, DataCamp Philly, will invite the seven CfA fellows to work with other developers in the region.  The objective for the day will be to construct a web or mobile application based around public data to improve citizens’ quality of life.  This one-day event will be focused on bringing together local civic-minded technologists to solve a local problem.  We’re excited to If you are interested in participating, please make sure to RSVP today!

Robert Cheetham Receives Public Service Achievement Award from Common Cause PA

On December 6, Robert Cheetham received a Public Service Achievement Award from Common Cause Pennsylvania.

Robert Cheetham with Chris Satullo (L), News Director for WHYY Radio, and Barry Kauffman (R), Executive Director of Common Cause Pennsylvania

“A hundred years from now, people will look back on the kinds of things Azavea is doing as the next step in the civil rights movement—giving people the tools to watchdog and fight a government that ignores the public interest,” James Browning, the Associate Director for Development in the Mid-Atlantic Region for Common Cause, told Technically Philly.  “On issues like redistricting reform, which can cause eyes to glaze, Redistricting the Nation makes the issue clear and compelling.” (source: Technically Philly)

We want to share this award with our staff and clients dedicated to making our government and democratic process more transparent.   Projects like Common Cause’s Our Philadelphia; Committee of Seventy’s Online Citizen’s Guide and Election Day Incident Mapping; MAPLight’s Remote Control report; George Mason University’s public District Builder redistricting software; and Redistricting the Nation are reminders that brave organizations are out there fighting to preserve one of our most fundamental civic rights: the right to participate in and protect our democratic system.  Thank you.

Aaron Ogle Joins the Inaugural Class of Code for America Fellows

It is our pleasure to announce that Aaron Ogle, the Javascript and walkability ninja from our Land Records team, was selected with 19 other fellows out of a pool of over 360 applicants to join the first class of Code for America Fellows.

Code for America was founded to help transform city governments through better use of information technology.  Inspired by the highly successful Teach for America program, “Code for America works with city officials and leading web development talent to identify and then develop web solutions that can then be shared and rolled out more broadly to cities across America.” Starting in January, Aaron will take a leave-of-absence from Azavea for a year-long fellowship to work on projects that will help city governments better leverage the power of the web. We wish Aaron the best!

Read more about why Aaron applied to be Code for America Fellow.

Meet Azavea’s New Website and Twitter Account

Did you notice that our website looks different? Beyond the new look, you might be interested in what actually went into its making.  Read more about this from a branding perspective and what it took to switch to our snazzy new Concrete5 content management system.  It was no walk in the park, but we’re pretty happy with the result.  How about you?  Let us know.

Our Twitter AccountDo you tweet? Join the conversation and follow us on Twitter! Who will be our 100th/1,000th/10,00th follower?

Azavea Named a “Winning Workplace” by Inc. and Winning Workplaces

workplace-collage

This past June, Inc. Magazine and Winning Workplaces announced the winners and finalists of the 2010 Top Small Company Workplaces competition – the best small and mid-sized places to work in the country. We’re thrilled to announce that Azavea was a finalist in the national list of 40 winners and finalists.

And guess what?… one of our benefits even got noticed in the Inc.’s  “10 Perks we Love“.  Go to slide #6 to discover which one!

Over 500 completed applications were submitted by U.S. companies for the contest.  A national panel of experts in leadership and small to mid-sized business judged the finalists based on specific metrics and qualitative assessments of their success in creating the kind of workplaces that engage employees and deliver successful results.  The common characteristics of the Top Small Company Workplaces winners and finalists include a commitment to aligning their workforce with a clear vision, mission, and values; communicating with openness and trust; and investing in employees’ continuous learning and development.

A_BCorp_logo_POSThese values align with Azavea’s recent B Corporation certification, which resulted from a comprehensive survey meant to verify the company’s social and environmental performance standards, as well as its commitment to creating benefit for all its stakeholders.

Inc. Magazine writes about Azavea, “This 24-person firm prides itself in its ability to hire smart people to engage in intellectually challenging work that has real social value. Their interdisciplinary approach in a relaxed work setting allows them to consistently create highly crafted, user-friendly web solutions solving tough geospatial problems. Leadership generously shares profits with employees and continually challenges them to pursue their own research projects to stretch their abilities and open up new avenues for the firm.”

So far in 2010, Azavea was also named a 2010 ESRI Business Partner of the Year and was in the 2010 Inner City 100 List of 100 Fastest-Growing Inner City Companies Nationwide

We are grateful for all these accolades. These would not have been possible without our dedicated staff, clients, and partners. Thank you all.

Azavea Makes the List of Top 100 Fastest Growing Companies Nationwide… Again

Thank you so much for your support and trust!

For the second consecutive year, Azavea made it to the ICIC Inner City 100 List of the fastest growing companies nationwide, at number 28.  And the Philadelphia Inquirer claims that “Azavea puts Philadelphia on the Map“.

inner_city_100_collage2

The Inner City 100 program recognizes successful companies and their CEO’s as role models for entrepreneurship, innovative business practices and job creation in America’s urban communities. The list is intended to demonstrate the idea that doing business in an urban environment holds a distinct competitive advantage. ICIC (Initiative for Competitive Inner City) has been studying the economic condition of the largest 100 American cities for more than a decade and is working to revitalize inner cities across the country by promoting entrepreneurship.

We want to dedicate this award to all of clients, our partners and our talented staff.  Thank you.

We look forward to working with you on more thought-provoking projects and software that continue to bring together the best aspects of geography and the web.

We’ve Become a Certified B Corporation. What the Heck is This? You Might Ask

b-corp-collage

We have joined over 280 other leading companies who are setting a new corporate standard for social and environmental performance, by becoming a Certified B Corporation, a.k.a B Corp.

What is this?  The B Lab organization was created to promote the designation of a new corporate form, the “B Corporation”.  Under current IRS regulations, there are several types of private for-profit businesses including C Corporations, S Corporations, LLC’s, LLP’s, partnerships and sole proprietors.  B Corporations are a new type of for-profit companies that use the power of businesses operating in a market-based economy to solve social and ecosystem problems, while committing to creating benefit for all stakeholders, not just shareholders.  B Lab is working with state legislatures to try to have the B Corporation status added as a new corporate form.

To become certified, B Corporations must meet comprehensive and transparent social and environmental performance standards, and amend their corporate by-laws to incorporate the interests of employees, community, and the environment. They also agree to undergo an audit of their business practices once every 2 years to ensure that their business practices continue to align with the B Corporation’s principles.

You might now wonder why Azavea would qualify. While terms such as ‘Corporate Social Responsibility (CSR)’,  ‘conscious capitalism’ and ‘sustainable development’ are increasingly being used to describe the behavior of for-profit corporations, whether or not we live up to those aspirations boils down to the choices we make as businesses and the values we actually apply in our day-to-day operations. The B Corporation status emphasizes the triple bottom line of social responsibility, sustainability and profitability (people, planet, profit).  At Azavea, many of our business decisions stem from these three principles.

We were founded in 2000 with the vision to build innovative location-based web and mobile solutions and perform spatial analysis for clients committed to making positive and enduring impacts in the communities they serve. We have worked with numerous non-profit, academic and government clients to answer complex geospatial questions in a wide variety of domains including natural resource planning, neighborhood revitalization, economic development, crime analysis, real estate property analysis, redistricting, political advocacy, and cultural resources.

Our 10% personal research and pro bono programs have enabled staff members to spend some time working on projects that are not focused on the immediate needs of a particular client, while at the same time enabling the company to expand its skill sets and broaden its business opportunities in areas and domains not explored before. These programs have been at the source of projects such as Walkshed (to calculate and map walkability), BusMinder (a real-time bus notification application), a white paper on Gerrymandering, geographic service maps for MANNA, and the Haitian Earthquake Registry, to name a few.

The same service-oriented attitude extends to Azavea’s commitment to redistributing a minimum of 2% of our annual profits to charitable organizations selected by staff through the company’s “Time to Give Back” program.

We also try to treat our staff as if they were family members. In addition to our nifty benefit package, we also believe in financial and corporate transparency and hold at least two meetings per year to report on company performance.

But we’re not resting on our laurels! In addition to the business benefits, the B Lab also highlighted some areas where we can improve.  Here are some of the ideas:

  • Establish a Board of Advisers made up people independent of the company
  • Give customers representation on a Board of Advisers
  • Develop an environmental policy
  • Conduct environmental review / audit and share with staff and customers
  • Measure our annual energy consumption and use it to develop metrics by which we can reduce it

We are proud of our new corporate status and look forward to implementing some of the above ideas in our business practices.

Avencia Has A New Name: Meet….Azavea

breakingnews

Dear Friends,

Welcome to a new edition of the Azavea Journal.  Did I say Azavea?  Yes.  Some of you might have already heard the news from the letter we sent out last Wednesday, but Avencia will now be known as Azavea – pronounced like ‘azalea’. There is no particularly good reason for this, and this was not a change that we sought – we liked our name just fine.  So what happened?

Avencia became the target of a trademark dispute that sought to have our registered trademark canceled 3 years ago. While neither company has ever had any experience with a customer demonstrating confusion between the two names, the other party has persisted in their effort.  We have vigorously defended ourselves since then but now taking it to its conclusion in federal court will be even more distracting and expensive.  I have therefore decided to end the dispute in order to preserve the financial health of our firm and to focus on our company’s mission and commitment to impeccable service for our clients.

So what does Azavea mean? My brother-in-law is from Pakistan. While we were brainstorming for a new name, he mentioned that ‘zavea’ means ‘perspective’ in Urdu.  We liked the sound of it and its evident connection to geography. So after a few spelling tweaks to enable us to create a strong trademark, we adopted Azavea.

While we have a new name, the company’s mission remains the same. We will continue to perform research and create software that brings together the best aspects of geography and the web.  We remain committed to providing our clients access to advanced geospatial technologies through highly-crafted and easy-to-use web and mobile solutions, and personalized geospatial analysis services.   Our goal remains to combine our experience solving tough geospatial problems, commitment to tailored service, and a genuine desire to “do well by doing good” in order to help our clients create more dynamic, vibrant, and sustainable communities.

We are proud of our team for sticking through the ups and downs of this trademark dispute and have valued their input throughout this 3-year process.  We are grateful to work with smart people who get a kick out of working on projects with social value, and who are passionate about making a difference in the world around them.

Some of these projects are highlighted in the articles below.  Enjoy, and again, welcome to a new edition of the Azavea Journal.

Sincerely,
Robert Cheetham
President & CEO

PS:  Please note that none of our contact information has changed, except for our email addresses and website that now reflect the new name.  For instance, my new email address is cheetham@azavea.com .

Azavea Makes the 2009 Inc. Magazine 500 | 5000 List

After ranking 13 on the 2009 Inner City 100 List, we are thrilled to announce that, in August, we were named one of the nation’s fastest-growing companies on the 2009 Inc. Magazine’s 500|5000 List at number 1,741 and ranked 52 in the Greater Philadelphia region, based on our 182.4 percent revenue growth over the past three years.

The 2009 Inc. 500|5000 serves as a unique report card on the U.S. economy.  Despite the current gloomy economic situation, the aggregate revenue among the companies on the 2009 Inc. 5000 List increased to $214 billion, up $29 billion from last year, with a median three-year growth rate of 126 percent. The Inc. 5000 are responsible for creating more than 1 million jobs since their founding, making the list perhaps the best example of the impact private, fast-growing companies can have on the economy.

Read more about the 2009 Inc. 500|5000, here.

Muralfarm.org: How a Remarkable Public Art Collection is Benefiting from GIS

"Thanks to Muralfarm.org, one of the largest outdoor art galleries in the world can be explored, searched, and admired from one's own living room."

The Philadelphia Mural Arts Program is the nation’s largest mural program. Since 1984, the Mural Arts Program has created nearly 3,000 murals and works of public art in Philadelphia, which are now part of Philadelphia’s civic landscape and a source of inspiration to the thousands of residents and visitors who encounter them, earning Philadelphia international recognition as the “City of Murals.” The Mural Arts Program also engages over 100 communities each year in the transformation of neighborhoods through the mural-making process, and their free art education programs annually serve over 3,000 youth at sites throughout the city and at-risk teens through education outreach programs.

Some of the thousands of murals in the city of Philadelphia.

While the Mural Arts Program has evolved from an anti-graffiti program into a city-wide public art organization, it has become increasingly important for it to manage the myriad of information about each of the murals and the communities they serve. The Mural Arts Program needed to track and publish information about a whole range of details, including artists, assistants, sponsors, affiliated organizations, start, completion and dedication dates, maintenance activities, renovation and demolition details and (of course) the location of each mural. Organizing this type of information is not a unique concern for Mural Arts. Hundreds of organizations throughout the U.S. are managing public art programs and face similar issues. Emails about various pieces of art go back and forth within the organization, some data is stored in Excel, other data in Filemaker, photos in other systems, some of it is on the organization’s web site while much of it is not. And in the end, staff members have a hard time carrying out the mission of their organization efficiently while also effectively showcasing the full extent of their collection to the public, funders, and potential sponsors.

Sajara-powered mural search page on Muralfarm.org.

When the Mural Arts Program approached Azavea, they had a good sense of what they were looking for. And, after building PhillyHistory.org for the Philadelphia Department of Records to assist them with the management and showcasing of 100,000′s of historic photos of the city, we thought that a geographic collection like that of the Mural Arts Program would be a good fit for Sajara, our geographic digital asset management solution…And so Muralfarm.org was born.

Muralfarm.org enables the public to search for murals by artist, theme, date, keywords and of course by location and neighborhood. Visitors to Muralfarm.org can tag favorite murals, save searches, be notified when new murals are added thanks to GeoRSS feeds, and enjoy special features like viewing the murals in Google Earth and Google Maps – StreetView. At the same time, the Mural Arts Program staff can easily manage information pertaining to each mural through Sajara’s digital asset management tools. And because the whole system is web-based, artists, neighborhood residents, community groups, and Mural Arts Program staff members can leave comments, send messages, and make corrections online, thereby improving the database over time. By pairing both public access search capabilites with collection management tools, Mural Arts is able to use the Sajara platform to store critical information about its projects in a single place.

The Mural Arts Program has essentially created a huge outdoor, geographically distributed museum with the entire city as its canvas. Muralfarm.org brings more than 1,000 murals under one roof, enables the public to see them all, and creates a foundation for the program to more effectively manage information about each work of art. It’s a living, changing feast for the eyes!

By the way, have you seen our newly launched Sajara website? We think it’s quite slick, how about you? Send us your comments.

Never Feel You’re “Shooting in the Dark” Ever Again!

" ... try it, play with it, shake it up a little and let us know what you think. "

How does your organization go about visualizing geographic factors that are inherently linked to the success or feasibility of a project? How do you determine what optimal areas of a city, a neighborhood, or street are, in order to meet the objectives of your project, such as deciding where to start a business, opening a new branch of your company, making real estate investments, improving service delivery, optimizing direct-mail or grass-root campaigns or canvassing efforts?

Most of us don’t have a crystal ball that answers these questions. Determining what confluence of geographic factors will be most helpful for you to identify optimal locations for your activities can feel like you’re shooting in the dark. Well, you can sleep better now. Our set of web-based planning and prioritization tools, DecisionTree®, has been designed to alleviate this “shoot-in-the-dark” syndrome.

Why don’t you try it, play with it, shake it up a little and let us know what you think? We have launched two demos as part of our brand new DecisionTree website. One is an Elections and Advocacy demo, the other is targeted at Economic Development. Remember that every single weight preference as part of the calculations is completely customizable.

Lastly, we are pleased to report that the City of Asheville’s Priority Places, built on the DecisionTree platform, just won a prestigious economic development award. Learn more in the article below.

MPIP Launches MetroPhilaMapper and Makes Hundreds of Local and Regional Indicators Available to the Public for Free

"With over 250 local and regional indicators ... MetroPhilaMapper holds about 250,000 pieces of data."


The growing interdependence of people, markets, and institutions across the country requires a multitude of agencies, businesses and non profit organizations to analyze and understand social, economic, and environment patterns within the regional context in which they operate, helping them to better serve their constituents. But while raw data rarely tells a compelling story on its own, figures buried deep in databases do have a story to tell. Many organizations maintain enormous databases full of information critical to their mission, but too often they lack a convenient way to effectively utilize or present the data in a way that informs people’s decisions.

In June, Temple University’s Metropolitan Philadelphia Indicators Project (MPIP), a project that promotes data-driven regional civic dialogue, launched MetroPhilaMapper, a free, online mapping application. With over 250 local and regional indicators, MetroPhilaMapper leverages Azavea’s KaleidocadeTM Indicators Framework (KIF) to enable the public to easily find, geographically view, display in charts and tables, and compare data that used to be scattered across multiple agencies.

Regional in focus, MetroPhilaMapper displays aggregated quality of life data including land use patterns, SAT scores and school enrollments, population characteristics, health statistics, business and job locations, housing, real estate and mortgage information, voter registrations, income and wage data, and crime patterns that cover the two-state, nine-county region. The system provides detailed and nuanced indicators at several geographic levels including boroughs and townships, school districts, and zip codes. MetroPhilaMapper currently holds about 250,000 pieces of data and will grow substantially later this summer when the project adds data at the Census tract level as well as additional economic and employment data.

Azavea’s Kaleidocade Indicators Framework uses ESRI’s ArcIMS 9.2 and ArcSDE, and enables MetroPhilaMapper’s users to make and save their own maps by selecting the sets of indicators and levels of geography of their choice; choose to view the same information in tables, charts or reports; upload addresses to create their own maps on the fly; and download and save all maps, tables, and reports for use in their own reports or analysis, among many other features.

For more information, visit MetroPhilaMapper. You can create an account, if you want to save your work, or click on “Anonymous Login” if you just want to experiment with the application.

Connect 2-1-1: Enabling Social Services to Be Searched Geographically

"For years, ... people would turn to 911 as a way to get answers, in some cases, overburdening county emergency call systems."

For years, residents seeking heath and human service assistance in the Delaware Valley have faced a maze of options like Medicare, county assistance, Social Security, disability programs, job training, and drug counseling – with no single source for information about them. Without an easy alternative, many people would turn to 911 as a way to get answers, in some cases, overburdening county emergency call systems.

Azavea partnered with the Delaware Valley Association for the Education of Young Children (DVAEYC) and six United Way organizations serving Southeastern Pennsylvania to develop Connect211.org, a web-based application that enables the public and social workers to find and route their way to more than 12,000 organizations and service providers for health, family, education, employment, food, and shelter in the region.

Visitors to the site can easily identify service providers based on where they live and can use the routing function to plan a trip between their homes and the providers they have selected. In addition to driving directions, the system also includes bus, subway, and train routes on the maps. Users can search the database for services at a range of geographic levels including county, township, zip code, neighborhood, and distance from a specific address. Results are listed by address and displayed on a map that enables users to select specific search results, zoom in and out, and pan in any direction. DVAEYC updates the data and service provider information on an ongoing basis to fill in gaps. Connect211.org is free and for Philadelphia residents who lack access to the internet, the Free Library of Philadelphia has provided a Connect211.org link on its computers.

While the application uses Microsoft .Net framework, Microsoft SQL Server, ESRI’s ArcIMS, ArcSDE and ArcWeb Services, a few years have passed since we originally developed it and the technology has evolved, so we are currently working with DVAEYC and the United Way to build a Phase II for Connect211.org that will leverage more contemporary technology.

We’re Not Always In GIS Mode … We Also Paint Murals!

"...what fun to be changing gears to play with brushes and paint with passers-by, local children and artists!"

Robert, Michael and other volunteers help paint the Du Bois mural on 6th & South Streets.

Philadelphia has been called America’s “City of Murals”. The Philadelphia Mural Arts Program (MAP) started in 1984 as a component of the Anti-Graffiti Network. Since then, the Mural Arts Program has produced over 2,700 murals throughout Philadelphia. So when Amy Hillier, Assistant Professor in the Department of City and Regional Planning in the School of Design at the University of Pennsylvania, and Project Director for the “Mapping the Du Bois Philadelphia Negro” project told us that MAP was dedicating a mural to the South Philly historically black fire station, Engine 11, and to the legacy of W. E. B. Du Bois in that neighborhood, we jumped – Robert, Michael and his girlfriend on their bikes, and I…on the bandwagon…(I don’t bike) – to give a hand to the dozens of volunteers who helped paint the mural.

After playing with ESRI’s ArcGIS Server and WebADF to build the “Mapping the Du Bois Philadelphia Negro” application, what fun to be changing gears to play with brushes and paint with passers-by, local children and artists!

For more information on the “Mapping Du Bois Philadelphia Negro”, visit: http://www.azavea.com/newsletter/v3i2/Azavea_Journal_Vol3_Issue2_April.html

Sajara Now Supports Maps and Its Mapping Interface Has Gone Through An Extreme Makeover

"Our first goal for the re-design of the PhillyHistory.org search page was to bring [location-based searches] into focus by giving [them] the place of honor at the top of the search options."

One of the difficulties a software developer faces in designing a complex web page is the user interface. Striking a balance between advanced functionality and ease-of-use is a challenge for even the most seasoned designer. Understanding how a user will approach and utilize the page will often determine where certain page elements are located and how they appear; and watching real users use the page is a rare treat. We recently had an opportunity to observe new users work with the PhillyHistory.org search page and made an important discovery. Our most powerful search options – location and address-based searches — were often not being used effectively! Sajara is designed so that the address search option can match street addresses or intersections to map coordinates, automatically move the map to that location, and return assets in the area; all with one click. Our first goal for the re-design of the PhillyHistory.org’s search page was to bring this powerful tool into focus by giving it the place of honor at the top of the search options.

Beyond the fairly simple task of re-ordering search options, we are also excited to launch a new function in Sajara that enables the upload, management, and search of a whole new class of documents: maps. In the new version of Sajara, searching for maps is as simple as searching for photographs and other documents. Simply use the search options or the map to limit your search to a place, subject or time, and use the new tabs to view either photographs or maps. While PhillyHistory.org currently holds 5,000 maps, our archivists will be adding more each week along with new photographs to enrich PhillyHistory.org’s view into the city’s past.

Most importantly, in order to enhance users’ experience on the site, especially with the map search functions, we decided to entirely re-design the search page using OpenLayers and Ext JS. OpenLayers is an open source JavaScript library that enables ‘slippy maps’ to be embedded in any web application. OpenLayers allows communication with most standards-compliant web map services such as ESRI’s ArcIMS, ArcGIS Server and GeoServer, as well as other sources such as GoogleMaps. As an open source framework, OpenLayers separates map tools from map data and enables developers to include layers from several different sources in the same map. Ext JS is a visual framework which offers customizable website pieces (or widgets) that can be easily added, updated, and changed to fit a website’s design.

Shifting PhillyHistory.org from a Microsoft ASP.NET – only framework to one powered by not only ASP.NET but OpenLayers and Ext JS as well, was not a completely smooth affair. Several of the bumps in the road came from learning how to use OpenLayers and Ext JS effectively. While both are written using JavaScript objects, each has its own methods to drive its functionality. Getting a handle on a new framework involves learning how different objects are connected, how they communicate and how to get them to perform at their best. But the result is stunning, smooth, and allows for easy-to-use functionalities. Let us know what you think!

Azavea at ESRI Business Partner Conference: Some Great Highlights of Our Work


Among some of the Azavea projects highlighted at the ESRI Business Partner Conference: Cicero, Committee of Seventy’s Election Day Incident Mapping, ParcelExplorer, and DecisionMaps.

What better way to spend St. Patrick’s Day than sipping a cool and delicious martini on the beach in sunny California? Well … we decided to spend our time in a more productive way and attended the ESRI Business Partner Conference. A much more intimate conference than the International User Conference, the Business Partner Conference is a terrific setting for networking, seeing colleagues and old friends, checking what other companies are doing in the field and what innovative solutions are being developed, hearing about ESRI’s software developments and company’s direction, learning how, as ESRI Business Partners, we can leverage ESRI’s marketing and Business Partnership program’s benefits, and getting exclusive insider information, sales strategies, and trends about specific industries.

In the process, we were really proud to see some of our current work being highlighted on large video screens during the conference plenary and on the map wall: Cicero, our address-based legislative district boundary and elected official lookup, which is at the heart of some pretty interesting election-based projects right now; and ParcelExplorer, the web-based parcel data search and mapping system we built for the Philadelphia Department of Records. During the plenary, we were also happily surprised and pleased when the ESRI team highlighted the Philadelphia Mayor’s Office of Information Services (MOIS) and Azavea as an example of successful partnership between a Local Government agency and an ESRI Business Partner. This is not the first time ESRI recognized the excellent GIS work that Philadelphia has been doing. In 2006, MOIS had won ESRI’s Special Achievement in GIS for the DecisionMaps application we helped them build.

All in all, even if we didn’t end up on the beach sipping martinis, we had a really productive trip and are certainly looking forward to the ESRI User Conference in August.

Azavea and PALINET Put GIS on the Map of PALINET’s Members

"Many of our non-profit and academic clients have approached us with complex problems, stimulating community-focused questions, and technical puzzles our developers have relished cracking."

With more than 30 non-profit and academic clients, and numerous pro bono projects involving non-profits, we like to think our services serve worthy causes throughout the country. From web-based applications enabling the display and the analysis of data as varied as neighborhood, state or national demographics, poverty, crime, child care, health, food and shelter, natural and cultural resources, to web services tracking voters’ contributions, Azavea has a strong background supporting non-profit organizations.

After attending the NTEN conference last April, I had claimed in a previous article “the non-profit community is vibrant, sophisticated and mighty inspiring.” I stand by my opinion today and look forward to attending the next NTEN conference in New Orleans in March. Many of our non-profit and academic clients have approached us with complex problems, stimulating community-focused questions, and technical puzzles our developers have relished cracking.


We recently got involved with PALINET and decided to join their Business Partner program. PALINET is a leader in digitization initiatives and has been serving more than 600 member libraries, information centers, museums, and archives throughout the Northeast corridor since 1936. Through their Business Partnership program, PALINET selects partners they believe will bring value to their extensive array of membership programs, workshops, and services. PALINET believes Azavea’s GIS expertise can be applied to numerous projects led by libraries, museums, and archives alike.

The partnership with Azavea will benefit PALINET members with preferred rates on Sajara®, our geographic digital asset management software operating the award-winning historical photograph archive, PhillyHistory.org, as well as many of our software customization and development services. For more information about our PALINET Business Partnership or Sajara, don’t hesitate to contact me.

Azavea will be presenting Sajara at several conferences in the next few months including:

NTEN Conference – Science Fair, New Orleans, LA, March 19, Booth # 32

Museums and the Web Expo 2008 in Montreal, Canada, April 8-12, Booth #28;

American Association of Museums Annual Meeting and Expo in Denver, CO, April 27-May 1, Booth #207.

PhillyHistory Mobile Version Released: Carry Philly in Your Pocket and Become a History Sleuth!

"... it can be adapted to virtually any historic, cultural or commercial asset."

We have just launched the mobile version of PhillyHistory. It is now accessible from most cell phones, handheld computers and other mobile devices enabling anyone to search the more than 45,000 historic photos currently on the PhillyHistory site at anytime and from anywhere.

PhillyHistory Mobile can serve pedestrians and visitors curious to see what their surroundings used to look like; organizers of historic tours; and teachers who are interested in making their history curricula more interactive. It has a simple search screen in which you can enter an address or intersection of nearby historic or cultural sites. The resulting display returns a map of the area showing coordinates for various historic and cultural assets in close proximity, accompanied by photos of those assets.

This innovative mobile website leverages Sajara, our web-based digital asset management software. It was built on ESRI’s ArcGIS server technology and ASP.NET 2.0 Mobile Controls. The greatest advantage of Sajara is that it can be adapted to virtually any historic, cultural or commercial asset. It can be applied to cultural resources of any kind (murals, architectural assets, and paintings), tours, real estate, the restaurant industry, and environmental information.

The mobile website has been tested for browsers on various devices using device emulators including the Pocket PC, Openwave, Sony Ericsson and many more. It’s designed to work on phones with Internet browsers that support wml, html or xhtml.

PhillyHistory Mobile is an extension of PhillyHistory.org, developed by Azavea in 2004 to help the City Archives preserve its deteriorating and aging photographic memories, PhillyHistory.org attracts thousands of unique visitors each month. Its e-commerce module supports funding of the project and creates revenue through the sale of prints and digital photos. New images from the City Archives’ estimated two million photos are uploaded and viewable from both PhillyHistory media at a rate of two thousand per month. And now you can take a mobile tour of Philadelphia’s past from a handheld computer or other mobile device, visit mobile.phillyhistory.org and enjoy your ride on what Philadelphia Magazine has called “your own flux-capacitor-fueled DeLorean”!

PhillyHistory.org Resonates with Thousands of Philadelphians and Gets its own Exhibit

"This site is one of the most terrific things I've seen out of those who care about the history of this city." PhillyHistory.org user

PhillyHistory.org did it again! People are going nuts over it. It even received at Best of Philly! 2007 Award for best local website.

On top of that, Azavea, the City of Philadelphia Department of Records, and The Art Institute of Philadelphia partnered to organize an exhibit of more than 80 photos from the site. From images of trade, commerce, education, municipal services, arts and entertainment to photos of men and women actually building the city, the exhibit reflects the vitality, vibrancy and development of Philadelphia over the past 150 years. Images dating from the late 1800s, some never before seen by the public, are on display. “Philadelphia Stories: The Building of a Great American City” is free and located at the Art Institute’s 1622 Chestnut Street gallery until August 31.

Local press and TV covered the event heavily, which attracted droves of people to the gallery. Visitors were mesmerized, amused and moved by photos as varied as that of the “Rat Patrol”, the site of City Hall without the iconic building on it, men building the sewer system in mud up to their eye brows, and a worker seated next to William Penn’s head before the statue was lifted on top of City Hall.


Commissioner Joan Decker


Rachel Cheetham-Richard and Governor Rendell

In her address, Commissioner Joan Decker said: “Voices and stories  of the Philadelphians who helped shape our city can be heard through these images. It is our hope that it will inspire more Philadelphians to explore this historical treasure-trove and offers glimpses of both the heroic, tragic and everyday facets of the city’s long and rich history.”

Governor Rendell stopped by the exhibit opening reception on August 2 and picked two photos of the construction of City Hall as his favorites. Between a few hand shakes and camera flashes, he even took the time to chat about the project with us!

PhillyHistory.org is powered by Sajara. Stay tuned for next issue’s news about a mobile version of the software!

2007 Nonprofit Technology Conference

"The nonprofit community is vibrant, sophisticated and mighty inspiring..."

The Nonprofit community is vibrant, sophisticated and mighty inspiring…

We experienced this first-hand at the NTEN (Nonprofit Technology Network) Conference in Washington, D.C in April. When one of our colleagues told us about this conference, we did not quite know what to expect but decided we would give it try. What a treat this was!

We met people involved in environmental issues, political advocacy, arts advocacy, micro-philanthropy, social mapping, youth issues, health and human services solutions, gays and lesbians’ rights, women’s rights, micro loans in India, Kung Fu and Lion Dance (yes! Indeed), workforce philanthropy, neighborhood revitalization, citizens’ rights, digital storytelling initiatives … and the list goes on.

I think that people sometimes assume that nonprofits don’t use or might not understand how to implement advanced technology in their daily activities. However, we attended workshops on API’s, Open Source CMSs, Mashups, Video Blogging, Online Advocacy Strategies, Online Donation Tools, Email Deliverance Options, E-Newsletters, Viral Marketing, and heard how some innovative uses of Flickr, mobile technology, online social networks, and YouTube can bring communities and organizations’ constituencies together. We met numerous people who knew about GIS and understood the applications and significance of spatial analyses is to support their decision-making processes.

NTEN claims that their “goal is to enable [their] members to do their jobs better, and to help their organizations strategically use technology so that they, in turn, will make the world a better, just, and equitable place.” After attending their conference, there is no doubt in our minds that their members are subscribing to and embracing this statement.

Location! Location! Location!

"We love the open space, imposing columns, high ceilings, and large windows with views of the skyline."

A historic photo from the neighborhood. Courtesy of www.phillyhistory.org

Azavea’s office is located in the Wolf Building on 12th and Callowhill Streets in what is now known as the Callowhill neighborhood. Callowhill consists, roughly, of the area north of Vine Street and Chinatown to Spring Garden Street and between Broad and 8th Street. Formerly the home to large-scale manufacturing and other industries, in recent years, many old factory buildings have been converted to loft-style apartments, condos and offices; to such a degree, that the neighborhood is also known as “The Loft District”.

Located in a one such loft on the 4th floor of the Wolf Building, we have been able to expand from a small area on the southeast corner of the building in 2002 to almost a quarter of the floor. We love the open space, imposing columns, high ceilings, and large windows with views of the skyline. Those ceilings have proven particularly fruitful as they have enabled our friend Dan Rose to create an elaborate, intriguing, and stark sculpture named, “Piton Project”. One of our programmers, David Zwarg, has also used the ceiling space as a canvas for a suspended map image from one of his projects using old business cards!


David Zwarg’s business card installation.

A few blocks away from the Reading Terminal Market and Chinatown, we can head to our favorite spots for a quick bite to eat at the market, Café Lift or Vietnam Restaurant (and wind down with some suds at a local microbrew, Independence Brew Pub). That’s what I call a nice location!

More on Callowhill:
Photo: Callowhill and Broad in 1901
Photo: Callowhill and Broad in 1894
Wikipedia on Callowhill
The Callowhill Neighborhood Association