We are proud to be part of a new, growing type of for-profit companies called B Corporations.B Corporations are a new type of for-profit companies that use the power of businesses operating in a market-based economy to solve social and ecosystem problems, while committing to creating benefit for all stakeholders, not just shareholders. To become certified, B Corporations must meet comprehensive and transparent social and environmental performance standards, and amend their corporate by-laws to incorporate the interests of employees, community, and the environment.
The "B Corporation" status emphasizes the triple bottom line of social responsibility, sustainability and profitability (people, planet, profit). All of our business decisions derive from these three principles.
There are hundreds of catch phrases out there like “green-washing”, “Corporate Social Responsibility (CSR)”, "benevolent businesses", "conscious capitalism" and “sustainable corporations". But what it all boils down to is the choices we make in terms of the projects we work on – some of which we might even lose our shirts on - and the values we not only claim we believe in, but that we actually apply in our every-day operations. For us, it’s about talking the talk and walking the walk! Not some marketing feel-good rhetoric.
What qualified us?
You can learn more about the B Lab organization and certification process on their site, and visit our B profile.