DecisionTree - Users - geographic planning and prioritization

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Economic Development

Location. Location. Location. Organizations engaged in economic development need site selection tools that highlight and leverage their community resources and competitive advantage. Geography affects siting decisions through the interplay of proximity to infrastructure and labor, tax incentives, transportation, and target market demographics.

Use DecisionTree to...

Select the optimal site(s) for a new business or office, a department store, a branch of a multi-national company, etc.
Identify new markets, find new customers, and identify areas of heavy competition
Analyze population demographics, income and employment base information to identify underserved communities
Advance quality of life for all citizens with better location of parks, recreation centers, public clinics, and other services
Attract new business by identifying potential incentive zones

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Public Health

Geography plays an important role in understanding and addressing populations at risk, risk factors and public health outcomes. Geographic Information Systems (GIS) offer advanced visualization and analysis of demographic, health, and health infrastructure data to support research and decision-making in a wide range of health applications.

Use Decision Tree to...

Use weighted criteria to go beyond conventional maps and achieve more refined analysis of population distributions and health risk factors
Improve service delivery by assigning higher weights to what matters most to each service, rather than using generic demographic data
Site a location for a new hospital, community service center, or healthcare facility
Utilize novel decision factors for siting decisions such as walkability, accessibility, and more.

Elections and Advocacy

Leaders in the worlds of advocacy and political action know that geography and politics go hand in hand. Geographic Information Systems offer advanced spatial visualization and analysis of crucial demographic and political data, enabling citizens, advocates, and politicians to rapidly assess the political landscape. Use DecisionTree to weigh over 30 electoral criteria such as number of voters, high voter turnout, and history of voting for particular candidates, etc.

Use DecisionTree to...

Enable campaign staff to conduct target-rich and issue-specific campaigns
Create custom election factors to give your campaign an edge over those who use generic data
Optimize direct-mail and grass-roots canvassing efforts to focus on the geographies that match only the preferences you set for each campaign
Target the right constituents based on district boundaries and community prioritization for outreach and communication

You may also be interested in Cicero, Azavea’s address-based legislative district boundary and elected official Web Services and API.

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Real Estate

Geography plays a fundamental role in real estate investment decisions. Buying a house, selecting properties for clients according to their preferences, investing in property purchases, or building a new tower, all have to do with identifying potential locations that fit specific, industry and demand-driven criteria.

Use DecisionTree to...

Combine weighted demographic criteria such as household income with transportation and economic data overlays to identify rental property development opportunities
Calculate the locations where economic incentive zones overlap with factors ideal for commercial development
Use ESRI Business Analyst Online to integrate economic and demographic data to make primary home and vacation home purchase decisions easier
Identify potential retail and commercial sites by weighing the relative impact of specific census tract submarket data, traffic volumes by street segment, and the density of nearby competition

Conservation and Environment

Conservation planners and managers already use spatial analysis as a key decision-making tool, but DecisionTree goes a step beyond by enabling environmental criteria to be weighted according to the focus and priorities of your agency or study. You will gain new insights even from your existing datasets.

Use DecisionTree to...

Achieve higher precision of wildlife demographic analysis and land use planning
Leverage your existing data to create new and visually intuitive maps to monitor and track ecosystem management criteria
Enable decision makers with an easy-to-use spatial modeling tool that can easily accommodate multiple scenarios for evaluation and planning purposes
Focus your species recovery, watershed protection, and land resource use activities to areas that more accurately reflect your environmental priorities

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Sustainable Economy

Sustainable Economy does not just mean a cleaner environment; it also requires establishing local economies that are economically viable and socially responsible. It will involve a shift in mindset in terms of how we approach individual life, business, and government. And it will require the transformation of both public policy and the technologies we use to operate our community systems.

At the heart of it all is geography. Planning water sources, land use, optimal public transit routes, better sidewalk networks and bike lanes, traffic light timing, and distance from diverse habitats are just a few of the ways that geographic technology can help us make our towns and cities operate in a more sustainable manner.

Use DecisionTree to...

Support sustainable city planning through easy to use tools
Include sustainable decision factors in site selection processes. LEED certification, for instance, provides credits for proximity to basic services and access to public transportation.
Build a local economy using your own data layers to gauge proximity of workers, consumers, competitors, and suppliers.
Leverage ESRI’s Business Analyst Online to generate demographic and economic reports for any selected location

Asheville's Priority Places Case Study

The City of Asheville in North Carolina uses DecisionTree to run Priority Places, a program to support economic development and job creation by providing tools and data that assist businesses with finding the best site in which to locate.

Walkshed Case Study

Walkshed.org uses DecisionTree to calculate and map walkability in a precise and personal way. Walkability means different things to different people, and DecisionTree lets users explore their own concept of walkability.